Keep Moving with Swisse Magnesium
Alex De Minaur is on a personal quest to train harder and recover faster with a little help from Swisse.
Keep Moving is a simple but strong articulation of the Swisse Magnesium product benefit. The campaign creative approach had marked a new era for Swisse Wellness who until then had favoured more endorsement-led TVCs.
The campaign featured Alex De Minaur as the hero ambassador and ran throughout the Australian Open.
Multiple spots with different endings were served to keep audiences engaged.
The campaign also included a retail TVC and on-site activation with Chemist Warehouse.
The campaign rolled out across broadcast, outdoor, retail, digital and social media.