Self-Care & Beauty Range
Swisse believe that beauty and wellbeing come hand in hand.
We call it Healthy Beautiful.
Swisse Wellness had the exciting opportunity to relaunch their range of natural skincare and beauty supplements.
The Swisse Beauty brand was given a complete makeover – from modernising the packaging design to giving it a tongue-in-cheek and vibrant tone of voice that’s perfect for skincare lovers and social influencers alike.
Skincare and self-care are now more important than ever — and consumers are becoming more aware of what goes into their products as well as onto their skin.
As Australia’s No.1 brand of vitamins and supplements entering the skincare market we knew the brand’s point of difference was its ability to provide a tailored and holistic beauty regime from the inside and out. One that’s both Healthy and Beautiful.
The range features affordable and effective skincare that’s powered with vitamins and natural ingredients; plus ingestible beauty supplements made with high levels of vitamins, minerals and antioxidants.
Swisse Beauty launched both online and at major retailers, and was supported with an integrated campaign across retail, outdoor, digital media, social media, influencer marketing and content partnerships.
As the lead copywriter on this project, I worked with the client and integrated team to develop the brand guidelines and campaign strategy, plan and produce digital and social media content, provide webpage updates and articles for the new website, and bring Healthy Beautiful to life across all media channels.
Within 6 months of launch, Swisse Beauty had gained a strong following on social media and seen a steady rise of online and retail sales.
