Go With Your Gut
Our guts and our minds are inextricably linked.
Together they affect our mood, our overall health and even our decisions. The intuition we feel in our gut is real. And when we feel right on the inside, we have the courage to live our lives to the fullest.
While the probiotics and supplements market was cluttered with scientific claims, bewildering numbers and strange metaphors, Swisse Wellness decided to take a refreshing stand. Forget the mumbo jumbo, trust your instinct and go with something you know.
The campaign was rolled out across retail, outdoor, digital and social media. It was also supported with a targeted digital activation based on keyword research and shopping behaviour on Google Shopping and Chemist Warehouse online.
