Kieran Reads Bedtime Stories
In New Zealand, rugby is everything.
But parents who can’t get their children to sleep can miss out on night time broadcasts.
So Swisse Wellness, the multivitamin brand that supports New Zealanders every day, decided to support them at night too. Swisse teamed up with the nation’s hero, All Blacks captain Kieran Read, to launch the Kieran Reads Bedtime Stories podcast.
The podcast artwork updated each time a new podcast went live. Brand love increased 72%. Sales increased 332%. Kieran Reads Bedtime Stories became No.1 on the New Zealand iTunes chart for Kids & Entertainment. The podcast was even picked up by The Project, More FM and the NZ Herald – plus heaps more coverage on social media.
The campaign picked up 5 finalists at Axis and 7 finalists at AWARD – resulting in one Silver and two Bronze Pencils.