Swisse Me Brand Launch
Wellness is an attitude, a statement, an expression of living life to the fullest.
Who says living a healthy, holistic lifestyle has to be safe or boring? Swisse Me was born to challenge perceptions and empower a generation which puts their health and wellbeing first.
Swisse Me is a lifestyle nutrition brand was created for a young and contemporary UK audience. The range offers innovative and delicious on-the-go wellness for those who have an active lifestyle or a busy schedule.
The fun and vibrant characters were created in collaboration with award-winning illustrator Marylou Faure.
Noisy Beast developed everything from scratch – the identity, the product packaging design and naming conventions along with the campaign material.
The project was a collaboration between our team in London and creative team in Melbourne; and as the main copywriter I worked on the brand from its inception until it launched in market.
One of the highlights for me was developing the brand guidelines and giving the brand its own unique attitude and spirited persona. The tone of voice was then brought to life across the product packaging, e-commerce website, merchandising, promotional material, digital comms and social media channels.
