Mercedes-Benz EQA
This is for a new generation. The all-electric EQA.
Progressive features. Athletic design. High-speed charging. Mercedes-Benz is taking the future of driving to luxurious new heights with the launch of its first-ever all-electric compact vehicle.
Coming soon.
Our task was to launch the new Mercedes EQA in Australia and New Zealand using global film and visual assets. The campaign was brought to life with fresh and innovative creative adaptations across online video, radio, print, point of sale, outdoor, digital and social media.
I was involved in creative conceptualisation and copywriting for the entire product campaign lifecycle – from creating pre-launch product web pages and writing Salesforce emails; to providing localised dealership collateral and creating contextual ads for bespoke non-traditional media.